What do women and men want in a hair care product? Kline Group says it knowsand has the data to prove it. Simple cleansing and conditioning of the hair is no longer enough; consumers are demanding a broader range of benefits from their hair care regimen. Hair care products with benefits such as hair hydration, scalp treatment, and fuller hair are on the rise, according to Kline’s digital beauty tracking service, Amalgam. Products focused on delivering intense moisture and hydration account ...